Following Up: The Surefire Method for Working Leads

Raise your hand if you or your team has ever dropped the ball on a sale. The prospect was ready to buy, you had the correct product or service lined up, the stars aligned—but you failed to make the deal. It happens—but it becomes a problem when the reason for failure is a lack of follow-up. It generally takes five follow-ups to close a sale. This applies to referrals, purchased leads and random...