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Following Up: The Surefire Method for Working Leads
Some great tips for improving your close ratio.
Raise your hand if you or your team has ever dropped the ball on a sale. The prospect was ready to buy, you had the correct product or service lined up, the stars aligned—but you failed to make the deal. It happens—but it becomes a problem when the reason for failure is a lack of follow-up. It generally takes five follow-ups to close a sale. This applies to referrals, purchased leads and random...