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The Top Sales Trends: Artificial Intelligence Gives Sales Teams a Boost
According to Jim Dickie, cofounder of CSO Insights and a research fellow at Sales Mastery, "What companies have traditionally been doing with CRM is expanding, and the goal there is making salespeople more effective." Mobile sales professionals might argue that CRM is having just the opposite effect. But with AI in the mix CRM might finally become their best (digital) friend.
Over the past few years, advances in cloud technology, artificial intelligence (AI), analytics, and automation have dramatically altered every key sales function, from initial lead generation, through sales negotiation, all the way to contract execution and beyond. In this complex software environment, if a basic CRM system is your only sales tool, your competitors are likely to have a much bigger